Monday, September 14, 2015

Summer Ends In San Diego

Summer ending is always a bittersweet feeling. Vacationers pack up and head back home to get back into their normal routines, and sun dresses get switched out for leggings and tunics. Fall style tries to make an appearance in San Diego, but its tough to not run for a little romper when it is 85 degrees out. Currently in the La Jolla boutique we are slowly bringing in the sweaters and other fall styles. Currently in the shop we have a nice mixture to get us through this indian summer. So come check out what is in the boutique. Our current favorite in the shop is this easy black basic dress that can also be worn as a tunic.

Saturday, August 1, 2015

The Grace of Lace

Lace can be….. sexy.  Lace can be vintage.  Lace can be elegant.  And lace can be graceful.  How do you like to wear your lace?  If you like to wear lace in a subtle and elegant way then this dress if for you!

Usually when putting outfits together for our Instagram ( @swooncollection ), I include several of our accessories to compliment the piece of clothing.  However, this little dress is truly so beautiful on its own, needing only a little silver.  This picture does not do this dress justice by any means, because it does not show the lace on the sides or back.  It is a flattering length and perfect for any occasion.  

If you are a local in La Jolla Village then you should definitely stop by to try on this number and experience the grace of lace for yourself.  And if you aren't local, check out this dress on the website, because the mannequin displays the lace and beauty of the dress!

Eliza Rose Vera

Sunday, September 14, 2014

The Photoshoot

Last weekend we had a blast shooting some of the latest styles for our e-commerce launch. Our plan in October 1st, 2014 all our styles are up there, so you can effortlessly shop Swoon from the comfort of your own home.

So the shoot itself was more fun than actual work. We had pumpkin spice latte running through our veins and were ready to get some amazing photos for you.

Oh and we have a slight obsession with Australia and our photographer was Australian! How amazing is that?!?! We could just listen to her talk all day... that accent kills us. In a good way.

Well here is a peek of some of our shots we got.. more to come soon.

Monday, February 3, 2014

Swoon La Jolla

Soak up the sun and enjoy the palm trees at our new west coast location at 7910 Ivanhoe Ave, La Jolla CA.  We are next door to La Jolla's post office and the soon to be Mary's English Kitchen. Xoxo

Friday, November 22, 2013

New Location, New Coast

So happy and excited to announce we are opening a new store location on the west coast in the greater San Diego area. More details to follow in the next few weeks so make sure to stay tuned!

Wednesday, August 14, 2013

Oh Where Has Summer Gone?!

Oh Where Has Summer Gone?!

The three words no one wants to hear. Summer is over…well almost

I really cannot believe it, either. It is scary to think that I go back to school in about a week but it has got me thinking about, what else, FASHION (okay you caught me, I am always thinking of fashion)! 

The beginning of the school year is a great opportunity to spice up your wardrobe and make a great, fashionable, statement. Not in school? No worries. Who says you can’t show off your new look to your co-workers and boss? 

There are a few pieces that I think every girl should have in her closet during the fall months, pieces that are affordable, eye popping, and classic!

Jeans. Whenever I think of jeans I immediately think of Fall. No, seriously, I do! In my humble opinion, a great pair of dark wash jeans just screams Fall (go ahead, call me dramatic). 
-Now, when going jean shopping it is important to know which style fits your curves (or lack of) best- skinny, bootleg, straight leg etc… I will offer some input, though, flare jeans are coming back in style both Jessica Alba and Jennifer Aniston have been spotted rocking this latest trend!
-Some of my favorite places to shop for jeans are the always affordable American Eagle as well as Nordstrom and Lucky Brand (both somewhat pricey but still great)! 

Sweater. I think every woman should have a great, comfortable (yes, comfortable) sweater. The end of Fall can be downright freezing and having a great cable-knit sweater or cardigan is an absolute essential in my opinion. A neutral color such as cream always makes for a great purchase but also a deep plum or maroon is a bold, but wonderful and chic fashion statement too! Hell, go ahead and splurge and buy yourself two sweaters!

All about the layers. The Fall is the perfect time to incorporate layers into your outfit! In my opinion, scarves are just about the best invention ever (don’t judge you know it’s true). I love pairing a printed scarf with a casual outfit of jeans and a t-shirt. It is a super easy way to dress up a simple outfit. And practically every clothing store carries a line of scarves since they really have been extremely popular these last few years! 

-With that said, though, I think both Madewell (J. Crew’s sister store) and Anthropoligie carry some of the most beautiful scarves I have ever seen. Both stores are a little pricey in the scarf department but they almost always have a great sale going on so you can get some great deals! 

Boots. Within the last few years’ boots have really made an entrance in the fashion world and have proved that they are here to stay. I think a great pair of ‘riding boots’ in a (dark) chocolate brown color are the purrrfect closet staple. They are sooo incredibly versatile as they can be dressed down or up depending on your mood and the occasion. Boot prices can be somewhat pricey but in this case I think it is worth the extra cash. When made correctly, these boots can last a very long time. My favorite pair of boots that I own cost me about $120. I bought them over 3 years ago and I guess you could say that, by this point, they have practically paid for themself as I rarely wear any other shoe during the Fall and Winter. 

So, there you go! Merry shopping and happy Fall :)



Sunday, July 7, 2013

Lets Talk Cosmetics!

So every time I shop at my local mall I always pause when passing this one store. I never go in for some reason but am intrigued enough to always stop and look in the window. The store I am talking about is Lush, a company whose slogan is ‘Fresh Handmade Cosmetics’. 

The other day, however, I actually decided to walk in and learn a little bit about this company. I truly am an organic girl when it comes to my skincare and cosmetics. Every once in a while I stray and buy something that isn’t but I primarily stick to the green goods simply because I notice a huge difference when I am using something from nature. 

With this said, I cannot believe that I have gone so long without buying a product from Lush. It truly is heaven for us green goddesses. They have products ranging from skincare to hair care to makeup (and more)! 

Now being a newbie of this brand I really cannot say too much on any of the products and their results. I, however, did purchase the ‘Ocean Salt’ shower scrub and am IN LOVE! It claims it would give my skin a glowing complexion and oh boy did it…and it smelled phenomenal too! 

Overall, I had such an amazing experience shopping here and the associate who was helping me out really was great. She answered all my questions about this brand and turned me into a now loyal and frequent customer. 

I really wish I could suggest more of their products to you guys but I really having only used this particular scrub but I am looking forward to trying more of their stuff out (and will keep you posted)! But I just had to share my awesome experience here with you all as I really am excited about this company. But please let me know if you could suggest any must-haves for me to buy here next!

Happy shopping!